I’m Vivian, an experienced strategist, certified brand expert, and brand builder with a background in Psychology and Behavioral Science, currently advising companies on value-driven/emotional branding and strategic brand-building .

A strategic collaboration rooted in psychology, human experience, and data, designed to help companies translate complexity into clarity and build brands that are not only relevant, but deeply resonate.

I combine strategic thinking with a human-centered approach to create brand experiences that truly matter — to people, to culture, and to the world we’re building.

MY APPROACH

By putting human psychology at the heart of what I do, I focus on understanding people—their needs, emotions, and experiences—not only to help companies achieve awareness, sales and growth, but to truly connect.

MY PHILOSOPHY
(case studies)
Specialising in

BRAND STRATEGY

BRAND & HUMAN PSYCHOLOGY

CREATIVE SOLUTION

STRATEGIC WORKSHOPS

CAMPAIGN PLANNING

BRAND POSITIONING

BRAND INNOVATION

BRAND DESIGN

BRAND TRANSFORMATION

(latest work)

  • Pace + Bloom - Strategic Brand Building, Creative Direction & Campaign Planning

  • Face Identity UG - Strategic Brand Building, Creative Direction & Campaign

  • Mindwell - Campaign Planning, Brand Activation & Creative Direction

  • Drink 010 - Strategic Brand Building, Creative Direction, Packaging

  • People Factory - Strategic Brand Building, Creative Direction & Campaign

  • Berliner Fussball-Verband - Strategic Brand Building, Creative Direction & Campaign Planning

  • Wae Wellness - Strategic Brand Building, Creative Direction & Packaging Design

  • Distinguish - Strategic Brand Building, Creative Direction & Campaign Planning

  • Mindwell - Strategic Brand Building, Creative Direction & Campaign Planning

  • Drink 010 - Strategic Brand Building, Creative Direction & Packaging design

  • Morph Face Profiling - Strategic Brand Building, Creative Direction, Campaign

  • Morph Face Profiling - Strategic Brand Building, Creative Direction & Campaign Planning

  • Pace + Bloom - Strategic Brand Building, Creative Direction & Campaign Planning

  • Mindwell - Strategic Brand Building & Creative Direction

  • Morph Face Profiling - Strategic Brand Building, Creative Direction & Campaign

  • Atenai London - Strategic Brand Building, Creative Direction & Campaign Planning

  • Face Identity UG - Strategic Brand Building, Creative Direction & Campaign

  • Drink Moon - Strategic Brand Building, Creative Direction & Packaging Design

  • Moods of Matcha - Strategic Brand Building, Creative Direction &Packaging Design

  • Mindwell Wellness - Strategic Brand Building, Creative Direction

  • Prose Wellness - Strategic Brand Building, Creative Direction & Campaign

  • AimGreen - Strategic Brand Building, Creative Direction & Campaign Planning

  • Naluna Collective - Strategic Brand Building, Creative Direction & Campaign

  • Kyss GmbH - Strategic Brand Building, Creative Direction & Campaign Planning

  • Was Wellness - Strategic Brand Building, Packaging Design, Creative Direction & Campaign Planning

  • Prose - Strategic Brand Building, Creative Direction & Campaign Planning

  • Multiverse Circle AG - Strategic Brand Building, Creative Direction & Campaign Planning