Mindwell Wellness Club: Every mind, every body.
Mindwell is an online + offline mental wellness space, platform and community that guides women all around the world in transforming their minds and bodies one class at a time. The brand is offering a diverse range of transformative experiences, from movement and mindfulness practices to workshops and events, online and live classes, as well as weekly and monthly challenges and group calls, guided by a carefully curated team of mentors, coaches, psychologists, special guests and influencer collabs.
Mindwell’s promise is to help women cultivate a deeper connection with themselves and others, and live a more joyful, purposeful, and fulfilling life.
Brand Development
Category: Wellness
Brand Strategy, Brand Identity, Verbal Identity, Copywriting, Messaging, Campaign
Year: 2025
Mindwell - a new wave of well-being.
Turning Mindwell into a brand that leads the conversation around mental and physical well-being.
A safe and inspiring wellness space for every woman, every mind and every body.
Mindwell is a wellness oasis and well-being space, where you can escape in between work and home, either to connect or disconnect from it all. Mindwell includes a community hang-out area, yoga, meditation + pilates studio, as well as online and offline classes, workshop and events.
Mindwell dreams of a world where together, woman feel more connected to their minds, bodies and to each other, a world where they have a space to just be.
The MW experience.
Mindwell’s monthly live events are the ideal space for escaping the online world. Woman are moving their bodies together, they discuss and connect with eachother in the most magical indoor & outdoor spaces, followed by an intimate evening with mentors and the m/w community.
Mindwell partners with beautiful studios and spas that let us use their best facilities in order to create the best wellness experience.
Mindwell strongly believes that mental well-being is for everyone: for every mind, every human, every soul, every body. This is why Mindwell created a space for every single woman out there to explore, learn, share, inspire, be inspired and empowered to live a more balanced and purposeful life and be part of a growing community.
Creating a wellness community from the ground up.
In a consumer deep dive, we found that consumers are eager to re-focus on themselves, following a me mentality in a post-pandemic world. After understanding the actual needs of the audience through intensive research, we came up with a strategy built around the idea of belonging, empowerment and well-being. From the core identity through to brand language, Mindwell’s mission is to ignite a culture of mental, emotional and physical well-being that fosters growth and self-discovery, by creating a safe and inspiring space for woman to connect, move and feel inspired and empowered to live a more balanced and purposeful life. Mindwell is more than just a simple wellness brand, it’s a place where you can be truly present.
Mindwell exists for it's community, which is expressed on all brand touchpoints. Mindwell positions the brand identity around it’s community, rather than it’s services - promoting a safe and inspiring wellness space for woman to come together and grow as a community.
