One Face, One Story, One You.
Morph Face Profiling is a groundbreaking scientific tool that delves into the depths of your personality, offering a window into the story your face tells. Rooted in the belief that every face carries a unique narrative, MFP helps us better understand the complexity of the biologically social human being. As a German academy, they offer a rich blend of online and offline workshops, masterclasses, and certifications—led by the most respected face profiling experts in the DACH region.
Rebranding
Category: Mental Health
Brand Strategy, Brand Identity, Verbal Identity, Copywriting, Messaging, Campaign
Year: 2025
Before the Rebrand
When Morph Face Profiling approached me at the end of 2024, they came with a clear intention: to rebrand and create a strong campaign. They wanted to give the brand more personality, depth, and emotional resonance—something that could reflect not only the scientific precision behind their work but also the human stories at its heart. Together, we set out to transform MFP into a brand that feels as alive, layered, and intuitive as the very faces it studies.
CHALLENGE
Creating a rebrand with personality that resonates with people.
The challenge is that people often associate face profiling with spirituality, manipulation, negative connotations or they just don't have a mental box for this subject. How can we still convey it?
Morph Face Profiling recognised the skepticism surrounding their field. However, we're here to untangle the term and bring clarity. ‘‘At MPF, we don’t read faces; we analyze them scientifically.’’
After Rebrand
Each face has its own story.
Every face has its own morphology: its own function, its own unique story. MF-Profiling is here to better understand the biologically social human being in their uniqueness. MPF’s approach is to create an experiential world where you can get closer to your own story. Your face is unique, and so is your journey. Discover your unique story and embrace your true self with Morph Face Profiling.
At Morph Face Profiling, we recognize the skepticism surrounding our field. Many associate face profiling with spirituality, manipulation, or negative connotations. However, we're here to untangle the term and bring clarity. We don't read faces; we analyze them scientifically, and we're committed to changing perceptions.
We don’t read faces, we understand them.
By positioning Morph Face Profiling as a credible, accessible, and empowering tool for self-discovery, we can foster curiosity and reduce skepticism, encouraging people to explore this innovative approach with an open mind.
