When DrinkMoon approached me, they had a grand vision: to introduce a whole new category of beverages that blend CBD, botanicals, and adaptogens – and to revolutionize how we relax and unwind at night.

The brief: create a love brand that could change how we wind down at night.

We started by brainstorming their awesome business idea and delving into some serious research and strategy work. This led us to create a one-of-a-kind brand positioning. We came up with a playful tone of voice and a quirky, dreamy, and magical look that'll totally catch your eye on the shelves!

Developing a zeitgeist appropriate brand that resonates with Gen-Z’s in a post-pandemic world.

CHALLENGE

DrinkMoon is not another hyped sugar-free soda drink. It’s more than that. DrinkMoon positions itself as a non-alcoholic, feel good beverage, infused with powerful blends of adaptogens, botanics and CBD that targets young people that strive to disconnect from their overwhelmingly busy and overworked lives.

A dreamy beverage that inspires us to disconnect and wind down at night.

VALUE CREATOR

A feel good movement in a can that helps us to wind down at night.

Through an intensive brand strategy process, we could clarify big questions: who DrinkMoon is, what it does and what it stands for.

We created a brand strategy that rallies around a unique idea and market position. We saw the brand as much more than a simple sugar-free drink.

A dreamy and quirky identity that pops up on shelves.

The goal was to create a brand identity and packaging that is designed to cut through the noise. The design is meant to spark a dreamy, fun and relaxed feel and create a unique experience around our night rituals.